AAW and Intersport debut first Intersport store in Kuwait at Murouj Sahara

24 January 2016

Ali Abdulwahab Al Mutawa Commercial Co. (AAW), the largest retailer of sports stores in Kuwait, today launched the first Intersport store in Kuwait, the latest location for the store’s global network of 5,500 stores in 44 countries.

Intersport is the world’s leading sporting goods retailer, aiming to bring "Sport to the People" by providing top-of-the-line products in hardware, footwear, apparel, casual sportswear, swimwear, winter sports, outdoor equipment, fitness and wellness equipment and more to meet a variety of customers styles and sporting needs.

The launch was carried live on on Al Gayla, Kuwait’s leading radio talk show, and MCed by popular Kuwaiti Instagram influencer Omar Alothman.

The launch activities included a range of fun and engaging activities for customers, including group football hosted by Kuwait National Football Team player, Waleed Ali, workouts with Inspire Pure Fitness personal trainers, Abeer Alshatti and Essa Akba. Other activities also included custom athletic-themed photograph booths and corners, boxing, competitions and music from DJ Ali Taleb.

Deputy CEO at AAW, Khaled F. Al Mutawa said, "Today, we are delighted to celebrate the opening of Intersport, and are pleased to see many loving sport enthusiasts in Kuwait."

The Intersport flagship store under AAW spans over 1050 square meters featuring major athletic footwear, apparel, and equipment collections from world-renowned international brands McKINLEY, Firefly, Energetics, Pro Touch, Technopro, Etirel, NIKE, Adidas, Reebok, Sketchers, Under Armour, Puma, and New Balance

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