Consumer Goods

We have brought Kuwait closer to the world’s best and most demanded personal, beauty, home, family, and health products since the 1950s. We’ve been one of the largest distributors of Procter and Gamble products since then, and have continued to add world-class consumer products to our portfolio.

Starting with spot trading alongside a dozen employees and several pick-up trucks, this business line is now managed by 500 of the most experienced professionals and has become one of the most complex and successful supply chain and logistics operations in the country.

Today, we’re the largest supplier of consumer goods in the country. Our represented brands are found in every single supermarket and cooperative in Kuwait.


We are an authorized distributor for Lindt & Sprüngli (Lindt) products in Kuwait such as Excellence, Swiss Classic, Creation, Les Grande’s, Lindor, Napolitans and others.


We are an authorized distributor for of various Hershey Company products in Kuwait such as Reeses, Cookies ‘N’ Crème, Hershey’s, baking products, syrup and Ice Breakers.

Established in 1903, The Hershey Company is the largest producer of quality chocolate in North American and a global leader in chocolate and sugar confectionary with more than 80 brands and sold in more than 70 countries.

International Beauty Profession Institute

99The international beauty academy is the only academy in Kuwait with national and international certificates.
From OMC for hair and INFA for make-up and beauty.

It aims to the following:

  • A new generation of experts in the field of cosmetics and hairdressing
  • At the highest level.
  • Empowering local artistic talent to highlight their business internationally
  • Enable women to master the make-up and self-care beauty.

To achieve our goals we facilitate all possibilities to improve
the quality of beauty careers with the beauty self-care and these are as follows:

  • A team of teachers with substantial experience
  • Educational system that is suitable for all students
  • Curricula supported by France and translated in Arabic
  • Modern equipment on top model

Our academy is the best way for women to reach their highest professional level in the beauty field.

VISION –               "To be number ONE in all the businesses we operate."
MISSION –           "improve lives of people with education, training and using the best products related                 to beauty"
CORPORATE VALUES/CULTURE –               "Our customers will receive superior value with honesty, integrity and ethics in all the aspects of the business together with respect and concern for the individual."






Procter & Gamble

We distribute over 800 P&G products to the Kuwaiti market on a daily basis. Our P&G portfolio includes Pampers, Tide, Ariel, Always, Pantene, and Wella to name a few.

Our partnership with P&G started in 1950, beginning with spot trading of one of its key brands, Tide. Today, we are the one of the largest distributors of P&G products in the Kuwaiti market with a team of over 500 people working daily to deliver and shelve the brands to every single supermarket and cooperative in the country and market them to targeted members of the community.

For more information about P&G:


We are the sole distributor for The Clorox Company in Kuwait, known best for their namesake bleach and cleaning products. Clorox is one of the world’s most popular bleach cleaning agents and has helped create cleaner homes and families lead healthier lives in Kuwait and all over the world.

For more information about The Clorox Company: