Kuwait, 18 May 2026: Ali Abdulwahab Al Mutawa Commercial Co. (AAW) announced today the opening of the world’s first ASICS Sportstyle store at The Avenues Mall – Phase 4 (Electra), in Kuwait. The store introduces the brand’s lifestyle-focused retail experience, offering a unique destination for those seeking stylish and comfortable footwear.
The launch of ASICS Sportstyle concept marks a new milestone for ASICS, expanding its presence beyond high-performance sportswear into the lifestyle fashion segment, reinterpreting the brand’s athletic heritage for everyday wear.
The new store showcases a curated selection of footwear designed for a modern, everyday style, where ASICS’ technical innovation is expressed through a contemporary, fashion-forward lens. The space emphasizes versatility, comfort, and forward design, offering a retail experience that resonates with today’s consumers.
AAW Deputy CEO Mr. Khalid Al Mutawa said: “We are pleased to introduce the ASICS Sportstyle concept to Kuwait, a lifestyle-driven approach that combines innovation with everyday design. This opening builds on our long-standing partnership with ASICS and reflects AAW’s ongoing commitment to delivering distinctive retail experiences that meet the evolving needs of our customers.”
Established in 1918, Ali Abdulwahab Al Mutawa Commercial Company is one of the largest retail and distribution companies in Kuwait. It operates across multiple sectors and represents more than 100 global brands in the wholesale and retail markets.
