OUR HISTORY
The business started by the founder Ali Abdulwahab Almutawa in 1918. An entrepreneur who started trading in Kuwait and neighboring countries, importing household products to Kuwait’s small but growing society. Over the years, the practice grew in reach and was eventually formalized, institutionalized, and consolidated under the name of Ali Abdulwahab Al Mutawa (AAW).
At AAW, we prioritize the well-being and development of our team. Through tailored programs, we empower, reward, and acknowledge our staff, fostering a vibrant work culture. Our commitment extends to initiatives like the AAW Excellence Academy Program, flexible work arrangements, and a dynamic Sports Club, ensuring a harmonious work-life balance for our dedicated team.
We are dedicated to delivering exceptional experiences to our customers, whether in-store or online. Our focus is on providing an authentic brand experience supported by consistently high operational standards. This encompasses clear service guidelines, adherence to global safety standards, safeguarding customer rights, and facilitating easy communication. Our goal is to create lasting connections with our valued customers.
As a prominent player in the retail sector, AAW is committed to making a sustainable difference in the communities we serve. Through initiatives such as job creation, skills development, local sourcing, charitable support, and partnerships with government and NGOs, we actively contribute to the betterment of society. Additionally, our dedication to environmental stewardship is evident in initiatives like fashion and electronics recycling, and packaging reduction. We continuously strive to implement impactful measures that resonate with our commitment to corporate social responsibility.
