Our Sports & Lifestyle division is one of our newer business lines, launched just 10 years ago when we acquired the franchise rights for "The Athlete's Foot", the leading multi-brand sports and athletics store.
Since then, we have rapidly expanded to become a leader in sports & lifestyle apparel and equipment, thanks to our partnerships with some of the biggest names in sports and fashion retail. Today, we are proud partners with eight other global sports and lifestyle retail brands, including ASICS, New Balance, Nike, Reebok and our very own retail concept, SNKR. With our strong partnerships and dedication to delivering high-quality products and exceptional customer service, we continue to set the standard in sports retail in Kuwait.
