In 2023, AAW expanded its commitment to providing high-quality brands that enhance customer well-being to include food brands.
Careful consideration went into selecting the perfect brand to enter the casual dining and cafe market. Joe & the Juice, a globally recognized juice bar and coffee concept from Denmark, was chosen for its dedication to quality and sustainability, which are values that align with AAW's own. Joe & the Juice's focus on nutrition and quality has propelled it to become one of the world's fastest-growing brands.
The launch of the Food Business Line at AAW enables us to offer our customers a variety of delicious and healthy food options, furthering our commitment to improving their lifestyles. We're excited about the growth potential of this new venture and remain committed to finding innovative ways to meet our customers' evolving needs. By partnering with world-class brands from across the globe in the food sector, we will continue to provide customers with the high-quality products and services they deserve.