Kuwait, December 23, 2024: Ali Abdulwahab Al Mutawa Commercial Co. (AAW) announced its strategic sponsorship of the NBK Run held on December 14th at Kuwait Towers, through three of its brands: INTERSPORT, Mustela, and Joe & The Juice. The event witnessed significant public participation, with the attendance of officials from NBK management, including NBK CEO Mr. Isam Jasem Al Sager, NBK Deputy CEO Ms. Shaikha Al Bahar, as well as the Capital Governor Sheikh Abdulah Salem Al-Ali Al-Sabah, AAW Deputy CEO Mr. Khalid Faisal Al Mutawa, and the CEOs and Deputy CEOs of other sponsors.
AAW Deputy CEO, Mr. Khalid Faisal Al Mutawa, said: "We extend our appreciation to NBK for organizing the 30th edition of the Run. This exceptional achievement reflects the bank's unwavering commitment to supporting health, fitness, and enhancing community engagement in Kuwait. Today, the NBK Run has become a symbol of fitness and health culture, bringing together generations to encourage participation and raise awareness about the importance of an active and healthy lifestyle."
Mr. Khalid Al Mutawa participated in the award ceremony, crowning the top male and female runners in both the 10k and 5k races. He also presented INTERSPORT prizes to raffle winners, underscoring AAW's commitment to corporate social responsibility and promoting an active lifestyle.
The company’s strategic sponsorship at the NBK Run included an INTERSPORT booth that featured interactive activities and offered exclusive giveaways, vouchers, and exciting raffle draws. Joe & The Juice fueled runners with refreshing juices created especially for the event and provided enthusiastic support along the race route, and Mustela provided skincare giveaways. AAW employees from different divisions participated in the run, showcasing the company’s commitment to an active lifestyle.
AAW's support extended beyond the main event to include the Practice Day, organized to assist para-athletes. During this event, AAW employees volunteered to partner with para-athletes across different disability categories, including wheelchair users, visually impaired individuals, and those using prosthetics. Employees trained alongside the athletes and provided giveaways from INTERSPORT.
AAW has an ongoing commitment to CSR, contributing yearly to supporting local sports initiatives and NGOs. The company actively seeks opportunities to encourage a healthier, more active lifestyle, empower youth, and contribute to charitable initiatives, fostering sustainable development within Kuwaiti society.
